Build Overview
Set up the parts of your site that run on their own, and find the surfaces built for programmatic integration.
Your site has two layers: the parts you and your firm set up once and then live with, and a set of surfaces built for machines — assistants, webhooks, and feeds. This section covers both.
Connect your AI assistant
For you and your firm:
- The AI Assistant Connector — connect the ChatGPT, Claude, or Gemini you already use to your own site, and ask it to do the work.
- Market Voice — local articles about your market, written and published for you on the Growth and Authority plans.
- Tools and sections — how your site's sections appear as you publish, what is on from day one, and the switches your Director holds.
- Custom domain — connect the domain you own in four steps, with the exact screens and what each state means.
Integrate programmatically
For developers and technical staff:
- MCP tools — the full tool reference behind the AI Assistant Connector: content tools, leads, media, site options, modules, and generation.
- Lead webhooks — the Lead Delivery payload, headers, HMAC signature verification, and retry behavior.
- AI citability — the machine-readable surfaces every site publishes: the listing fact feed, the llms.txt index, markdown doors, and the information AI can read.
- Forms reference — the twelve built-in lead forms, their fields, and the stable form types used for webhook routing.
- Docs for AI assistants — point ChatGPT, Claude, or Cursor at this documentation site itself.