Market Areas

Every submarket you genuinely work can have its own page on your site, with real local context. Geography matters because "commercial advisor near me" is a geography question before it is anything else — and these pages put your name on the map, in the form AI assistants read. Market pages are a core part of your site, not an optional module: they're always on from day one.

Where to find itCopy Anchor Link

In your dashboard, open Markets Served in the left menu and click Add New. This menu belongs to the Director's account — on a team site, market areas are the Director's to create. Most advisors start with their two or three strongest corridors — the towns and submarkets where they already do most of their work — and add more as they go.

Step by stepCopy Anchor Link

1. Market Setup. Give the page its name — the title field asks for the market name, for example a district, a county, or a city — then fill in the Market Area Profile section: required are the market name, market type, and state; recommended are region, parent market, and a hero image; optional are a map image and photo gallery. Click Continue →.
2. Fetch Demographics. Click Fetch Census Demographics and the page pulls U.S. Census (ACS) demographics for the market's anchor — the status line shows what it found and for which areas.
3. Generate. Click Generate Market Profile.
4. Review. The draft lands in the AI-Generated Content area, all editable, with a checklist on top. Read it, fix anything, and publish.

What you getCopy Anchor Link

Fifteen pieces per market page: population and growth-rate data, a market description, an investment thesis, demographics, key employers, local FAQs, investor and tenant implications, a LinkedIn post, a market snapshot card, and the search engine title and description.

The demographics are pulled straight from the U.S. Census (ACS) and go onto the page unrewritten by AI — real source data, not estimates. The same Census pipeline feeds your Market Reports, and your listings pull neighborhood figures around a property automatically.

Good to knowCopy Anchor Link

• "A missing figure is left out. It is not guessed." If the Census doesn't carry a number for your area, the page simply doesn't show one.
• The analysis is written to stay honest. No market page is all sunshine — every page carries the headwinds alongside the strengths.
• There's no threshold and no switch. A market page goes live as soon as you publish it — no waiting for a count, unlike the sections described in Property Listings and Articles.
• Market areas are the geography your other pages borrow: asset-type pages name your submarkets, and the market-area picker in the market report builder reads from this list.